Subaru Focuses On New Parents
Image via Wikipedia
In an attempt to capture a new demographic, Subaru is trying to focus all of its attention on the 20-30 age group. What better way to do that than to emphasize the safety and comfort of their Legacy model and market it directly at young couples expecting a child.
The ads focus on the Subaru Legacy which is one of the Insurance Institute for Highway Safety’s (IIHS) Top Safety Picks. The ads portray a young family expecting a child and promote the safety and peace of mind offered by Subaru.
The birth of a child is a time when many young couples find themselves reevaluating what kind of vehicle they need to drive. Prior to the actual birth, a different car is the largest purchase that a family might make. Subaru may be positioning itself for a sales bonanza.