Toyota Camry Seeks Approval From Consumer Reports

The revamped Camry is key to Toyota regaining its lost market share in North America. Regaining that share could hinge on what Consumer Reports has to say about the car. The magazine has been quite critical of Toyota’s other offerings, so the automaker is doing its best to court approval.

David Champion, senior director of vehicle testing for Consumer Reports had this to say, ”It’s better than the last Camry. Interior fit and finish is pretty good. It has good-quality materials. The seats are pretty good. Fuel economy is a bit better.” Toyota models historically fare well in Consumer Reports’ reviews, but the magazine said it would scrutinize the brand more carefully because of problems it found in the 2007 Tundra, Lexus GS, and previous V-6 engine Camry sedans.

Camry has been the best-selling car in the U.S. for 13 of the past 14 years, but has seen its market share erode after supply issues related to the earthquake and tsunami in Japan. That has resulted in a drop in sales of 8.8% through October. The company still needs to build inventory back to traditional levels. That is expected to happen by March of 2012. Check here for Toyota Camry lease deals.

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